Why in the world to re-understanding of China?

This year around the 60th anniversary of founding of new China, China's reaction to the world to see, I feel that the world's understanding of China has been slowly deep into the cultural dimension.More representative is the U.S. "Time" magazine has an article, he proposed to China to study, to know the Americans say this is not easy.He made five: First, to have ambition; second is to take care of the elderly; third is emphasis on education;forth is a multi-deposit money; fifth is looking to be great.These elements involving the soft power, not hard power, reflected in re-understanding of China in the world.